Photographer's Note

I saw this scene in the Agora Square (the very center of Brussels). A group of musicians were playing classical music in the street. In front of them, an opened case of an instrument was receiving good 'tips'. Everything normal so far. But there were also two young ladies wandering around the musicians. They were walking in circles showing some kind of picture to the people that were hearing the performance. Finally, I realized that those 'pictures' were the front page of several CDs that the group had recorded and that could be bought by the public. I had never seen this kind of 'direct marketing' before. It was really a surprise for me.

Plaza Agora. Pleno centro de Bruselas. Me par a ver la actuacin de un grupo musical. No lo hacan mal; su msica clsica haba congregado a un buen nmero de personas, muchas de las cuales haban dejado unas cuantas monedas en el estuche de uno de los instrumentistas. Pero haba una presencia extraa. Dos chicas no paraban de dar vueltas, lentas vueltas, alrededor del grupo. Llevaban algo en la mano que enseaban al pblico, pero no poda ver bien qu era. Finalmente, contempl con detalle lo que portaban: discos compactos, grabaciones del mismo grupo del que estbamos escuchando una actuacin en vivo. Y si queras, podas comprar uno. Hasta entonces, jams haba visto este tipo de mrketing directo. Fue realmente curioso.

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