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Photographer's Note

The Marlboro man ver. East Poland 2006
There he was in this little village right on the border to Belarus. A Sunday morning, nicely dressed having a look at the bypassers – and of course smoking his cigarette.

“In the beginning back in the 1950s, a time when cigarettes were accepted in even the politest society, Burnett created the macho icon as a way to reposition Marlboro from a "mild as May" ladies cigarette to a product with broader appeal. The original newspaper ad from Burnett carried the slogan "delivers the goods on flavor" and it immediately sent sales skyrocketing.
By the time the Marlboro Man went national in 1955, sales were at $5 billion, a 3,241% jump over 1954 and light years ahead of pre-cowboy sales, when the brand's U.S. share stood at less than 1%. “

Seems like the advertising is still working…

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Additional Photos by Jack R Johanson (jrj) Gold Star Critiquer/Gold Star Workshop Editor/Gold Note Writer [C: 4529 W: 494 N: 7430] (34843)
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